Ep: 042 Ben Baker

Storytelling has always been a way of life for Ben. From a young age, he realized that through telling stories people listened to him, understood him and engaged. Professionally, this is what he has been doing now for over two decades. He has helped brands tell engaging stories that compel their customers to take action for more than two decades now. Whether it is corporate brands or personal ones, Ben believes that being the same as everyone else is a recipe for commoditization. It is only when we understand what makes us unique, define what our specific audience values, and can communicate to our audience in ways that they want to listen to, understand, and engage with, only then does the magic happen. Ben is the author of "Powerful Personal Brands: a hands-on guide to understanding yours" and sits behind the mic each week for the YourLIVINGBrand.live show podcast.