EP 043 | KELSEY MCGUIRE | SHARDEUM

And we're back with another Dox Radio banger !! This week, Kelsey McGuire, Chief Growth Officer at Shardeum, breaks down: - Top-tier social media marketers in Web3 stay in the loop, monitoring conversations, and outshining the competition. - Make your brand personal — use your team’s accounts to humanize it. People connect with people, not just companies. - Videos, sleek designs, and infographics? Essential for a standout social media presence. - How Kelsey transitioned from NYC’s fashion and beauty scene to making an impact in Web3. - Kelsey emphasizes community-first marketing. Strong partnerships and collaborations are key. - Keep your campaigns cohesive and connected across all channels to tell a compelling brand story. - Founders, understand your marketing budget. Allocate funds for events, partnerships, and impactful content. - Clearly define success and be cautious of those who self-promote more than they advance your project. - Kelsey highlights the impact of a brand refresh. It doubled their website traffic and energized the community. - Marketing and BD teams need to collaborate closely. Clear roles and teamwork ensure your project’s success. ___ 🌀 TELEGRAM CHANNEL — pull up to best source of hiring data in web3 🌀 PROOF OF HIRES — active list of Up Top Dealflow 🌀 DROP US YOUR CV — top shelf job application 💥SPONSORED BY PAPER VENTURES — IYYK 💥BASED EARLY-STAGE WEB3 VENTURE FUND 🌀 TWITTER 🌀 INSTAGRAM 🌀 LINKEDIN UP TOP is the leading talent agency for hiring in Web3. Through our unique "sports agent" model, and active presence at IRL events / on crypto-native platforms, the strength of our brand has continued to attract Top Shelf Talent for both tech & non-tech roles. Our mission is to bring transparency and community to hiring opportunities in crypto. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit danuptop.substack.com