Ep. 045 - Carlos Barreto, CEO at Cleverman

What this episode covers

Welcome back to The Lion’s Den! Today, we sit down with Carlos Barreto, founder of Cleverman, a brand specializing in customized hair and beard dye along with other premium male grooming products. Carlos has an impressive marketing background, having worked with major brands like Coca-Cola, Procter & Gamble, and Revlon. Now, he’s applying that expertise to build his own consumer goods company. In this episode, we dive into his journey from corporate marketing to entrepreneurship and what it takes to start a business in the grooming industry. Topics Covered: ✔️ Carlos Barreto’s transition from big brands to startup life ✔️ The story behind Cleverman and its unique approach to men’s grooming ✔️ Insights for marketing professionals looking to become entrepreneurs This is a must-watch for marketers, entrepreneurs, and anyone interested in the business of personal care! Tune in and let us know your thoughts in the comments.

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