Ep. 045 - Sarah Stamm

She wanted to study architecture. The careers advisor said her maths wasn't strong enough. So Sarah went and built an entire career in design anyway, just via the scenic route: advertising, David Jones, hand-drafted joinery, high-end Sydney residential, a boutique studio in regional Beechworth, and now a fully handmade, Instagram-only textile business she runs from 22 acres. In this episode, Sarah traces the sliding-door moments that took her from a country town in NSW to designing Westfield retail interiors, to closing her own store to care for sick family members, to rebuilding from scratch with nothing but leftover fabric and a login she barely understood. She talks candidly about the 80/20 rule of showing up online, why she still hand-drafts everything, designing by season, and the surprising reason her answer to "if your brand was a celebrity"