Ep 046: Email Metrics You Need to Track Each Month

Email marketing can feel like a data maze—open rates, click rates, conversions, oh my! How do you know which numbers matter most? In this episode, Branda takes a deep dive into the essential email metrics every business owner should track monthly. Discover why these numbers are key to your success and learn practical tips to improve them for better engagement and sales.Tune in as Branda discusses:The importance of open and click rates and how to improve them.The role of segmentation and A/B testing in boosting engagement.Why tracking subscribers and unsubscribers helps grow a stronger list.________________________________________CONNECT WITH MELANIE:www.duxburydigital.cowww.instagram.com/duxburydigitalCONNECT WITH BRANDA:www.therelevantcollective.comwww.instagram.com/therelevantcollective