Ep. #05 - Nathalie Eyde Warembourg - Om influenser marketing

Influensere har blitt en big business. De er de nye kjendisene og de nye forfattere. Hvordan fungerer influencer marketing? Hvordan leses bloggene? Er #ads eller #reklame noe målgruppen tar stilling til? Blir målgruppen rett og slett påvirket? I denne utgaven av Market Mad er Nathalie Eyde Warembourg fra IPSOS gjest og hun forteller om viktige funn fra Ipsos sin ferske bransjerapport om Influencer Marketing. Spilt inn under Social Media Days i Bergen, 6. juni 2019.Produsert av Mainstream AS for SRFwww.srf.nowww.mainstream.as Hosted on Acast. See acast.com/privacy for more information.

What this episode covers

Influensere har blitt en big business. De er de nye kjendisene og de nye forfattere. Hvordan fungerer influencer marketing? Hvordan leses bloggene? Er #ads eller #reklame noe målgruppen tar stilling til? Blir målgruppen rett og slett påvirket? I denne utgaven av Market Mad er Nathalie Eyde Warembourg fra IPSOS gjest og hun forteller om viktige funn fra Ipsos sin ferske bransjerapport om Influencer Marketing. Spilt inn under Social Media Days i Bergen, 6. juni 2019.Produsert av Mainstream AS for SRFwww.srf.nowww.mainstream.as Hosted on Acast. See acast.com/privacy for more information.

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This episode was published on August 19, 2019.

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