EPISODE · Apr 28, 2024 · 34 MIN
[Ep.05] 샤넬백 로켓배송 어떤데 (온라인 명품 커머스의 한계)
from OFF THE RACK · host OFF THE RACK
Online luxury commerce opened up a world where you could shop the ground floor of a department store from your couch. It once seemed poised to reshape the entire luxury distribution model—but then came a wave of bankruptcy headlines, and even Coupang’s acquisition of Farfetch. What went wrong, and why did so many of these businesses end up shutting down?방구석에서 백화점 1층 쇼핑을 할 수 있는 세상을 열어준 온라인 명품 커머스. 럭셔리 유통구조에 대격변을 일으키나 했는데...줄줄이 부도 뉴스에 급기야 쿠팡의 파페치 인수까지?! 왜 이들은 사업을 접게 됐을까?
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[Ep.05] 샤넬백 로켓배송 어떤데 (온라인 명품 커머스의 한계)
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