Ep 05: What Should I Put on My "About Me" Page? (it's not that you like coffee)

Date: August 7, 2024Podcast Title: The Sylvia VandeSlunt PodcastEpisode 05: What Should I Put on My "About Me" Page? (it's not that you like coffee) Did you know that the about page is the SECOND MOST-VISITED PAGE AFTER THE HOME PAGE on most websites? Why? Why are people so eager to learn about the face behind what they’re thinking about buying? If you’ve been in business longer than 2 seconds, you’ve probably heard someone talk about the “know, like, trust” factor. Before they buy, clients need to know you exist. Then they need to like you. Then they need to trust you. That didn’t come out of thin air. It’s just a description of consumer behavior, not some magic strategy that someone came up with. If they’re on your home page, they now know you exist, and if they’re going to go deeper, they need to LIKE YOU. That’s where the about page comes in. 00:00 … Introduction01:50 … What the About Me Page Is For03:06 … Pretend We're at a Dinner Party04:08 … The About Me Page Formula: Part 106:12 … The About Me Page Formula: Part 209:09 … The About Me Page Formula: Part 309:29 … The About Me Page Formula: Part 410:56 … The About Me Page Formula: Part 511:14 … The About Me Page Formula: Part 611:24 … The About Me Page Formula: Part 712:11 … The About Me Page Formula: Part 8 LEARN MORE ABOUT BUSINESS COACHING & CONSULTING:sylviadamaris.com/business-coach⁠ FIND SYLVIA ONLINE:sylviadamaris.com/podcastInstagram: @businesscoachsylviaFacebook: @businesscoachsylviaPinterest: @thesylviadamaris FREE RESOURCES:⁠⁠100 Prompts for Social Media Marketing⁠⁠⁠⁠Blog Post SEO Checklist⁠ Click here for the full show notes.