[Ep 052] Dean Robison - What If Veteran Hiring Isn’t Charity, but Strategy

What does it actually look like when a tech giant treats veteran and military spouse hiring as a talent strategy instead of a checkbox? In this episode of 𝗖𝗶𝗿𝗿𝗶𝘂𝘀 𝗧𝗮𝗹𝗸: 𝗧𝗵𝗲 𝗠𝗶𝗹𝗶𝘁𝗮𝗿𝘆 𝗠𝗶𝗻𝘂𝘁𝗲, Greg Banks sits down with 𝗗𝗲𝗮𝗻 𝗥𝗼𝗯𝗶𝘀𝗼𝗻 of Salesforce - executive sponsor of Salesforce Veteran Initiatives at the company Forbes just named the #1 best employer for veterans in America for the second year in a row.𝗪𝗵𝗮𝘁 𝘆𝗼𝘂’𝗹𝗹 𝗹𝗲𝗮𝗿𝗻:How VetForce grew from a few co-founders asking “how do we give back” into a 6,800-member global communityWhy Salesforce Military’s 87,000-member ecosystem is reporting 83% higher career satisfaction and ~$87K starting salariesInside Mission Force, the purpose-built defense platform behind Salesforce’s $5.6B, 10-year U.S. Army contractThe three Marine Corps lessons 𝗗𝗲𝗮𝗻 𝗥𝗼𝗯𝗶𝘀𝗼𝗻 carries into the boardroom: mission clarity, taking care of people, comfort with chaosWhy the military spouse community is the underrated superpower of the Salesforce ecosystem𝗪𝗵𝗼 𝗶𝘁’𝘀 𝗳𝗼𝗿:Transitioning service members, military spouses navigating the next PCS, and corporate leaders who want to stop treating veteran hiring as philanthropy and start treating it as a competitive advantage.𝗚𝘂𝗲𝘀𝘁 + 𝗰𝗿𝗲𝗱𝗶𝗯𝗶𝗹𝗶𝘁𝘆:𝗗𝗲𝗮𝗻 𝗥𝗼𝗯𝗶𝘀𝗼𝗻 is a U.S. Naval Academy graduate and twelve-and-a-half-year Marine Corps veteran now serving in the Office of the Chief Operating and Financial Officer at Salesforce, with more than 15 years inside the company. He is a co-founder of VetForce and the executive sponsor of Salesforce Veteran Initiatives, including partnerships with Hiring Our Heroes, the VetForce Alliance, and Joining Forces.𝗣𝗿𝗶𝗺𝗮𝗿𝘆 𝗖𝗧𝗔:Learn more about Salesforce Military and the free training pathways at Salesforce Military. (Optional: Follow the show for more 𝗖𝗶𝗿𝗿𝗶𝘂𝘀 𝗧𝗮𝗹𝗸: 𝗧𝗵𝗲 𝗠𝗶𝗹𝗶𝘁𝗮𝗿𝘆 𝗠𝗶𝗻𝘂𝘁𝗲 episodes.)𝗥𝗲𝗰𝗼𝗺𝗺𝗲𝗻𝗱𝗲𝗱 𝗟𝗶𝗻𝗸𝘀 & 𝗥𝗲𝘀𝗼𝘂𝗿𝗰𝗲𝘀SalesforceMissionForceSalesforce MilitaryDean Robison on LinkedInGreg Banks on LinkedInJason Fowler MusicCirrius Solutions — Use this link to find a curated list of resources we promote based on first-hand experience.The Military Minute PlaylistAny Questions: Reach out to us at [email protected]