Ep 06: Craig Campbell - Integrated Marketing Mix as the Future of SEO

Craig Campbell is a Glasgow based SEO expert who has been doing SEO for over 18 years, working with clients and businesses to optimise both local and national SEO. He provides training courses and delivers talks at a whole host of Digital Marketing shows. His passion lies within Link building and getting his clients to page one.  He shares quick wins for eCommerce businesses, the importance of user engagement signals and technical SEO for higher rankings on Google, the true value of site speed as a ranking factor, the power of link building for eCommerce, the importance of an integrated marketing mix for the future of SEO and his best campaign that delivered results.