EP. 06 - those damn tiktokers have ruined sample sales

five minutes into 2024 and I’ve already found 3 articles online about sample sales not being “fashion insiders’ domain anymore” and not being “what they used to be” bc “tiktokers are dispensing tips tricks and hauls online” and now brands are starting to turn what was meant as inventory clearance into a marketing strategy BUT isn’t this a good thing? If it’s an inventory clearance aren’t we all just happy the stuff that hasn’t been sold through the year gets a second chance to be sold instead...