Ep 061 – Brooke Sellas, B Squared Media – Connecting Conversations

Featuring: Brooke Sellas, B Squared Media In this episode, I got to interview Brooke Sellas, CEO of B Squared Media, a boutique digital marketing agency. We discuss Brooke's journey of starting her agency, the importance of social care, and bridging the gap between marketing and sales. Brooke shares valuable insights and advice for agency owners from her book, “Conversations that Connect.” and insights on how they leverage social care for their clients. We also briefly touched on navigating the intricacies of working side-by-side with a spouse. Key Takeaways • Starting an agency requires taking risks and seizing opportunities. • Social care is about acquiring and retaining customers through social media. • Social engagement is crucial for building brand loyalty and trust. • Bridging the gap between marketing and sales is essential for business success. Chapters 00:00 Introduction and Background 03:00 Starting B Squared Media 06:00 Working with Spouse and Team Dynamics 09:00 Brooke's Role as CEO and Visionary 12:00 Defining Social Care 16:00 The Importance of Social Engagement 20:00 Bridging the Gap Between Marketing and Sales 28:00 New Hobbies, Tools, and Business Advice Brooke Sellas is shaping the future of digital marketing, one conversation at a time. As a CEO, she's the visionary behind B Squared Media, a boutique digital marketing agency that's redefining 'social care' for industry giants like Brother International, Endless Pools, and BCU. With her groundbreaking 2022 book, "Conversations That Connect," she's charting a course for authentic digital interactions. Dive into her insights on the Marketing Agency Show podcast, or from one of two courses she teaches at the University of California, Irvine. Contact Brooke and download B Squared Media’s 2023 Social Care Report here.