Ep. 061 David Williams and BK Krueger of the BWC Company

--- Panel --- Harry is joined by industry consultants David Williams and BK Krueger of the BWC Company, along with editor Jenn Litz-Kirk, to discuss the rise of 19.2oz cans, canned cocktails, low and high alc, and more.  ---Liner Notes --- 00:00 Intro - hilarious banter, tech difficulties, winter is coming, jeff nowicki vs biscuit. 03:00 david williams of bump williams consulting joins,  more banter. 04:15 bk krueger finally decides to join.  more technical difficulties. 05:30 show starts in earnest, single-serve nation. 07:20 singles took a hit in share during pan even tho it grew. now 19.2 can back growing share. 08:00 innovation ramping up in 19.2's. more new brands. 08:20 abv's all over the place. 09:20 stovepipe can is the legacy of dale's and oskar blues.  12:00 fight club reference. 12:40 marketing for occasions and lifestyle. 14:30 shopping for shorter time periods.  outside of pan, shoppers. 15:20 retailers sensitive to velocity of singles? 16:00 danger of singles trading people down in pkg size, or more incremental? 17:00 singles driving trial.  17:30 seltzer 12pks still crushing it.  18:40 higher abv seltzers pulling?  craft higher abv coming back. 19:30 capturing consumers by occasions.  21:00 twisted tea vs mich ultra drinker: same people?  marketing for demographics vs lifestyle vs occasions. 21:30 still, not a huge amount of crossover from fmb's to seltzers/low cal. 22:00 wave on wave: low cal/abv/flavor moving to higher flavor/abv/cal. ?   23:00 no-alc and imperial ipa's both doing well now. 24:00 hazy new england ipa's still rocking and rolling, steady flow of successful new brands -- getting into chains. 25:00 traditional ipa's are struggling compared to hazy and imperial. 25:30 price point access on high abv imperial ipa's.  2 for 5 dollars.   26:00 grokking canned cocktails.  gallo's high noon slaying it. lots of new players getting share:  crown, cutwater, dfh, etc.  fits well with "in-hand" occasions.  something for everyone -- doubling share.  30:40 multi-packs also en fuego.  craft most incremental variety packs are themed, flavors, beer styles (ipa, sour), abv's etc.  32:00 expensive to pack (~extra buck a case?), but consumers demanding it and retailers allocating space.  34:00 harry glad he's not a brewer.  sounds too hard.  35:00 wrap up, and a...  Special Message of Hope from David Williams (tm). ---About--- Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests a few times a week as they grok the industry issues of the day.   -Podcast Hotline: Text or call Harry in confidence at:‪ (262) 345-2501‬ -Audio/Video feeds at BeerNetRadio.com -Articles referenced at beernet.com -Twitter / IG / TikTok:  @beerbizdaily