Ep 062: Re-engaging and Waking Up Your Email List episode artwork

EPISODE · Apr 22, 2025 · 18 MIN

Ep 062: Re-engaging and Waking Up Your Email List

from Chaos to Conversions: A Podcast on Launching and Email Marketing · host Melanie Battistelli, OBM and Branda Villacob, Copywriter

You’ve heard of cold subscribers—and maybe you’ve felt tempted to just delete them and move on. But what if you could turn those crickets into clicks with a few intentional moves (and without spiraling every time you open your email platform)?In this episode, Melanie and Branda are talking all about re-engagement—what to do when your list feels like it’s gone silent, how to wake them back up, and why it actually matters before your next launch. Whether you’ve ghosted your list for months or you’re just noticing your open rates slipping, they’ll walk you through how to rebuild that relationship without starting from scratch.Tune in as Branda and Melanie discuss:Why inconsistent emailing can tank your launch resultsWhat Google’s new spam rules mean for your list healthCreative ways to warm up your list before a launchA breakdown of Branda’s go-to re-engagement email seriesHow to stop paying for subscribers who never open your emailsMentioned Links:Grab Branda’s $9 Re-engagement Challenge: https://www.therelevantcollective.com/blog-promo-swipe________________________________________CONNECT WITH MELANIE:www.duxburydigital.cowww.instagram.com/duxburydigitalCONNECT WITH BRANDA:www.therelevantcollective.comwww.instagram.com/therelevantcollective

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Ep 062: Re-engaging and Waking Up Your Email List

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This episode is 18 minutes long.

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This episode was published on April 22, 2025.

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You’ve heard of cold subscribers—and maybe you’ve felt tempted to just delete them and move on. But what if you could turn those crickets into clicks with a few intentional moves (and without spiraling every time you open your email platform)?In...

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