Ep 064: Should You Use Bundles to Grow Your List?

Bundles can feel like a fast track to list growth—but are they really worth it? Spoiler: it’s not as simple as “yes” or “no.” If you’ve ever wondered whether bundles will bring in the right subscribers (or just clog up your list with freebie hunters), you’re going to want to hear this.In this episode, Branda shares the real pros and cons of using bundles to grow your list, what to watch out for, and how to make sure you’re setting yourself up for long-term success, not just short-term vanity metrics. Plus, she shares the behind-the-scenes of how she’s using bundles more strategically in 2025 and what she’s doing differently this time around.Tune in as Branda discusses:The biggest pros and cons of bundle list growthWhy not all bundles are created equal and how to vet them carefullyHow to avoid flooding your list with unengaged subscribersWhat to set up behind the scenes (like welcome sequences and tagging) to actually benefit from bundlesSmart strategies for tracking bundle performance and engagementMentioned in the Episode:Welcome Sequence Package: https://www.therelevantcollective.com/copywriting-servicesThe Copy Huddle Membership: https://www.therelevantcollective.com/the-copy-huddle________________________________________CONNECT WITH MELANIE:www.duxburydigital.cowww.instagram.com/duxburydigitalCONNECT WITH BRANDA:www.therelevantcollective.comwww.instagram.com/therelevantcollective