Ep 07: The $5,000 Logo That Never Felt Right

I spent $5,000 on a logo for Endeavor that never felt right. Not once. Not for a single day.In this episode I tell the whole story — the Nashville agency, the Canva template, the meteorological cloud symbol that five different people mistook for an upside-down E, and the three years I spent half-hiding from my own brand. It's a confession episode, but it's also a brand strategy lesson, because the mistake I made is the same one I now watch for in nearly every client who walks through Endeavor's door: rushing visual identity before the brand strategy is locked.If you're sitting on a logo right now that doesn't feel like yours, this one's for you. And if you're a designer tired of clients who can't tell you what they want — stick around to the end. I have something for you too.