Ep 071: Boosting Client Retention with Offer Suites with Marra McDonald

In this episode, Melanie and Branda talk with guest Marra McDonald about the importance of building a product suite that caters to various client needs and promotes long-term relationships. Marra shares her journey from a single core offer to a diversified product suite, emphasizing the importance of understanding client transformations and cutting unnecessary fluff from offers. Tune in as Melanie and Branda Discuss:Why you need a product suiteHow product suites provide flexibility (and cut down on the client scramble)The problem with constant launchingHow to improve client retentionHow relationship marketing is more important now than everMentioned in the Episode:Follow Marra on Instagram: instagram.com/marra.mcdonaldCheck Out Marra’s SuccessFOR Mastermind: https://marra-mcdonald.mykajabi.com/successfor-mastermind Listen to Marra’s Podcast: https://marramcdonald.substack.com/p/welcome-to-the-late-night-ceo-podcast ________________________________________CONNECT WITH MELANIE:www.duxburydigital.cowww.instagram.com/duxburydigitalCONNECT WITH BRANDA:www.therelevantcollective.comwww.instagram.com/therelevantcollective