EP 071 with Kerry Tasker

In this episode, Cody has a conversation with Anchorage-based photographer Kerry Tasker. Kerry says that to be a freelance photographer in Alaska, your skillset has to be versatile. Because Alaska is such a small market, there’s not a whole lot of consistency in the type of work you do. Meaning, one day you might be taking headshots for a business and the next day you might be shooting video for a commercial. And whenever you find the time, you focus on your passion projects. Kerry says that in a hyper-competitive field like photography, you can’t stand still, you always have to be moving forward. That the reality is, you’re only as good as your next project because people generally only see the last thing you did, not the last 10 years of your work. Which isn’t always a bad thing, if you believe in natural progression, or Malcolm Gladwell’s 10,000-hour rule. That the longer you do something, the better you become at it. PHOTO / Jovell