Ep. 08 / Crafting a World of Desire with Jennifer Zuccarini, Founder of Fleur du Mal

Creating a brand world of desire:Jennifer Zuccarini is a fashion designer and entrepreneur, known for her work in the lingerie space. She co-founded Kiki de Montparnasse, the first luxury brand surrounding intimacy in 2005, and went on to found the premium lingerie, ready-to-wear and swim brand Fleur du Mal in 2012. Jennifer’s ambition is to change the way women approach lingerie, understanding the power and emotion that it holds. Feminine, chic, and slightly subversive, the Fleur du Mal brand explores the notion of desire and artful provocation, while maintaining style and wearability. Zuccarini's designs have been featured in top fashion publications around the world, and her brand has been worn by everyone from Rihanna to Gigi Hadid.This conversation includes:Finding a passion for fashion design from a young ageCo-founding her first brand, Kiki de MontparnasseCreating an evocative brand world of desireWhat she learnt at her time at Victoria SecretFounding Fleur du Mal on her own termsAdvice and insights for entrepreneursJennifer is professionally jealous of Jacquemus for establishing itself so quickly and gaining industry support; similarly impressed by Skims for their massive scale and then Liquid Death for just being Liquid Death!Check out https://fleurdumal.com/