EPISODE · Dec 29, 2025 · 6 MIN
EP 081.药企实战：深度解析患者漏斗、流与旅程的策略协同
from MedVerse医路人
很多医药人在制定市场策略时，常会混淆这三个概念。本期播客将厘清它们的本质区别，并展示如何通过它们的联动，构建一套全方位的患者中心模型：🔍 核心模型与案例： 患者漏斗 (Patient Funnel) 患者流 (Patient Flow) 患者旅程 (Patient Journey) 三位一体的整合应用通过本期学习，不再只看冷冰冰的销售数据，而是能从患者的生命路径中，找到驱动品牌增长的终极答案。关于节目《MedVerse 医路人》是一档聚焦医药行业职业发展、市场与学术推广、以及行业趋势观察的播客。我们希望通过行业解析、案例分享与对话讨论，帮医药人看清职场成长的底层逻辑，找到更清晰的发展路径。找到我们公众号：达维思MedVerse小红书：达利Dali视频号：达维思MedVerse收听渠道：小宇宙、喜马拉雅、苹果Podcast*扣子空间前往小宇宙评论区与主播互动
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EP 081.药企实战：深度解析患者漏斗、流与旅程的策略协同
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This episode was published on December 29, 2025.
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