Ep 083 – Jody Sutter, The Sutter Company – Build, Win, Scale

Featuring: Jody Sutter, The Sutter Company In Episode 083, I had the pleasure of chatting with Jody Sutter, owner of Sutter Company, about her journey in business development and our shared mission of supporting small marketing agencies with their sales and marketing efforts. Jody introduces her Build Win Scale System—a practical, step-by-step approach to help agencies identify their ideal clients, improve messaging, and strengthen their teams for business growth. Throughout our conversation, Jody shares why it's crucial for agencies to focus on sales and marketing fundamentals, like pinpointing the right clients and solving their unique challenges. We also explore how to tackle seasonality in the agency world and the power of prioritizing one thing at a time for sustainable success. Don’t miss this insightful episode! Key Takeaways • Focus on the basics of sales and marketing, such as identifying your ideal client and solving their problems. • Prioritize and focus on one thing at a time to make progress. • Use the dips in business to work on strategic projects and improve your agency. • Consider integrating AI tools to streamline processes and improve efficiency. • Reflect on the value you provide to your clients and turn it into a compelling message. Chapters 00:00 Introduction and Background 06:32 The BuildWin Scale System 12:58 Challenges and Pitfalls in Agency Business Development 17:41 Managing Seasonality in the Agency Business 20:12 Prioritization and Focus 25:15 Integrating AI in Agency Operations 31:05 Turning Value into a Compelling Message 32:40 Closing Remarks Jody is the owner of The Sutter Company, a business development coaching and advisory firm, and the inventor of the BUILD WIN SCALETM system, a step-by-step process designed to help leaders of small marketing agencies identify and activate their natural talents for sales and marketing, leading to a sustainable approach to winning new business. Contact Jody on her website.