EP. 09: Monetizing Your Message - How Podcasting & Thought Leadership Fuel Business Growth

In this episode, I sit down with Cheryl Lau, an award-winning podcaster and content strategist, to talk about how podcasting and thought leadership can elevate your brand, grow your audience, and open up new business opportunities.Cheryl shares her journey from side hustle coaching to becoming a sought-after podcast strategist, how she pivoted her content to build authority, and the mindset shifts that helped her push past self-doubt. We also dive into monetizing your message, raising your rates, and using long-form content to attract and nurture your audience.What You’ll Learn in This Episode:* The power of podcasting for building credibility and attracting clients* How to turn your content into a business asset (not just "free value")* Overcoming self-doubt and imposter syndrome when sharing your message* The secret to creating content that stands the test of time* Why your boldest, most personal stories are your biggest brand differentiatorIf you’ve been thinking about starting a podcast or using content to grow your business, this episode is packed with insights and strategies you don’t want to miss!About Cheryl Lau:Cheryl is a podcaster and podcast content strategist. She helps entrepreneurs and creators build a substantial, differentiated, and compelling body of work that matters. Think of her as your strategic content partner. She’s also the host of EDIT HISTORY, a show where successful entrepreneurs and creators revisit, review, and roast the content that got them to where they are today. Her podcast was shortlisted for the 2024 Asia Podcast Awards (by Radioinfo Asia) in the “Best Money and Business Podcast” category and won the 2023 Golden Crane Award (by the Asian American Podcasters Association) in the “Best Entrepreneur/Solopreneur Podcast” category.Connect with Cheryl:* YouTube: https://www.youtube.com/@cheryltheory* Spotify:* Apple Podcasts:* LinkedIn: https://www.linkedin.com/in/cheryllau/* Instagram: https://www.instagram.com/cheryltheory/Connect with Sheila:* Instagram - www.instagram.com/sheila__fuentes* Work with Studio Naghisa (for your digital marketing needs): https://studionaghisa.com/start-here* Book free initial consultation call with Sheila: https://calendly.com/studio_naghisa/consultation This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit sheilafuentes.substack.com