EPISODE · Nov 4, 2025 · 12 MIN
Ep 090: Black Friday Without the Burnout
from Chaos to Conversions: A Podcast on Launching and Email Marketing · host Melanie Battistelli, OBM and Branda Villacob, Copywriter
In this episode, Melanie shares strategies for heading into Black Friday and Cyber Monday without the stress and burnout often linked to holiday promotions. She emphasizes the importance of setting clear goals, creating simple offers, and planning effective promo strategies. You’ll leave this episode with actionable insights on how to engage customers while maintaining a healthy work-life balance during the busy holiday season.Tune in as Melanie Discusses:How to keep your offers simple and easy to understand.How to run Black Friday/Cyber Monday deals and still enjoy your holiday weekendIdeas to keep your audience engaged during a busy seasonHow to track what worked and what didn't for future planning.Mentioned in the Episode:Episode 38: 4 Ways to Increase Your Revenue this Black FridayConnect with Melanie and Branda:Connect with Melanie on Instagram @duxburydigitalConnect with Branda on Instagram @therelevantcollective________________________________________CONNECT WITH MELANIE:www.duxburydigital.cowww.instagram.com/duxburydigitalCONNECT WITH BRANDA:www.therelevantcollective.comwww.instagram.com/therelevantcollective
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Ep 090: Black Friday Without the Burnout
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