EPISODE · Jan 13, 2026 · 11 MIN
EP 090.从实验室到商业成功：医药 PM 必备的 5C 调研模型与上市准备度自查指南
from MedVerse医路人
新药上市不是一次“冲刺”，而是一场极其精密的“接力赛”。本期节目将呈现确保商业成功的六大支柱：🛠️ 新药上市全流程实战框架： 5C 调研与价值主张 (Strategy) 诊断生态与 KOL 联动 (Ecosystem) 患者旅程与支持 (Patient) 准入与供应链 (Access) 组织准备度 (Readiness)数字化工具赋能 (Digital)关于节目《MedVerse 医路人》是一档聚焦医药行业职业发展、市场与学术推广、以及行业趋势观察的播客。我们希望通过行业解析、案例分享与对话讨论，帮医药人看清职场成长的底层逻辑，找到更清晰的发展路径。找到我们公众号：达维思MedVerse小红书：达利Dali视频号：达维思MedVerse收听渠道：小宇宙、喜马拉雅、苹果Podcast*扣子空间前往小宇宙评论区与主播互动
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EP 090.从实验室到商业成功：医药 PM 必备的 5C 调研模型与上市准备度自查指南
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