Ep# 091: Crafting Your Brand Promise

There is so much noise and competition these days for both online businesses and physical brick-and-mortar businesses. One of the most common fears and concerns that I hear from the people I work with is that they are starting to doubt themselves because of that noise. They question their value because they start comparing themselves to everyone else and that’s how they begin to measure their own business - up against someone else's. So let’s nip that thought right in the bud today with some business and brand positioning strategies that will give more confidence in your value, clarity in your messaging and make it clear why you’re the right choice for your ideal client. Sound good?! Get your notebook out and make sure to check out today’s show notes to snag the Brand Promise worksheet that I created just for you to help you crystalize your brand promise! This will make all the difference. In this episode, I chat about: What is a brand promise? Developing your own brand promise Making your promise evident in your messaging Positioning yourself to stand out Focusing on the transformation Check out the show notes for my free worksheet that walks your through how to craft your own brand promise: www.elizabethhartke.com/podcast/091 Do you know what sets you apart from the crowd? Being unique is a superpower, and we all have it! Owning your superpower is what draws your perfect audience to you -- but you can’t own it if you don’t know what it is! Text “superpower” to the number 38470 for my free worksheet that walks you through exactly how to pinpoint what sets you apart from the crowd!