Ep. 092 - The Scary Truth About Amazon's Categories

Biz Buzz Ghost Categories On Amazon  What is a ghost category and why should you stay away from them? Amazon rarely makes it easy for us to understand the inner workings of the website. In this week's Biz Buzz segment we talk about one of the confusing parts of Amazon's website - the ghost category. When a publisher puts a book on sale, they have the option to select three categories from a prescriptive list. But Amazon doesn't have to use those categories to sell books to it's customers. Often times a publisher (or author) will inadvertently select a category that does not match with the categories on Amazon which places the book into what we call ghost categories.  We talk all about these categories, how to avoid them and even if you should avoid them, and much on in this segment. Timestamps Biz Buzz Segment: The Ghost Categories On Amazon (4:45) The Author's Voice Links  From Publisher's Weekly - Last Call for Mass Market Paperbacks  From The Guardian - "We're Losing Accessibility": the US says goodbye to the mass-market paperback  Become a Friend of The Show! Support the Show - Become a Friend of the Show for only $2/month Join The Author's Voice Association Apply to join The Author's Voice Association Read our book! NOW ON SALE! - The Write Way: Conversations with Publishing Pros Stay In Touch With The Author's Voice Follow us The Author's Voice on social: Facebook - Instagram - LinkedIn - Threads Watch all of our Biz Buzz segments and more on YouTube Learn more about The Author's Voice on our website: theauthorsvoice.org