EP 093 A history of bucking stereotypes in the snowboard industry with Tina Basich

In this episode of GLOSS, or the Gorgeous Ladies of Snowboarding and Skiing—an ongoing series between Crude and Blower Media—Cody talks with snowboard pioneer Tina Basich. Tina was among the first women in snowboarding who redefined what it meant to be a female pro-snowboarder. This meant making constant decisions to push against conforming to a man’s world. Because what you do in the present determines the future. It meant bucking stereotypes—taking the same lines and riding the same courses as the guys did. It meant creating a lane where women were respected for their abilities rather than overlooked or talked down to. Snowboard gear was a big piece of this. Back then, all the clothing and the gear were made for men—the clothing was too baggy and the boards were too wide for women. So, for things to fit somewhat properly, they had to modify everything. But once snowboard brands began making gear specifically for women, Tina says that their abilities and skills improved drastically. Another big move toward equity in snowboarding was the freedom to be herself—to be that girl on the mountain with a DayGlo orange scrunchie and snow pants. These days, Tina says she’s narrowing down her responsibilities, preferring to focus on the simpler things in life. There’s her business—a gift line of designs called My Favorite Things—her art and she helps her daughter Addison navigate the medical and social aspects of having scoliosis. It’s a diagnosis that requires as much support as possible. For this, Tina draws courage and inspiration from many facets of her life, including snowboarding.