Ep# 094: [Pep Talk] How to Have a Never-Ending Fire for Your Work

Today I want to talk about something that I feel excited about, that I feel empowered by, and that I think will really light a spark for you. This could shift the course of your business if you’re feeling stalled out. One of the questions I get all of the time is: “What do you think it is that is keeping me from moving forward and growing and scaling my business?” And the first thing I usually do is take a look at this business’s messaging and marketing and how they are presenting themselves. The common denominator I see is that many businesses are too focused on the specs of their brand: this is what you can get, this is the end result I promise… etc. Now, in marketing it is smart to focus on the end result and the transformation; that’s ultimately why people will buy from you. However, if that’s the only thing your marketing is focused on, you are forgetting a key component… What is the conviction behind what you do?! Why are you called to do what you do? What is in your heart that leads you to feel called to do what you do? Listen in to hear why the answer to this question is the key to your success! www.elizabethhartke.com/podcast/094