Ep. 1: From Website to Lead Generator

An episode of the Landscape Live's tracks podcast, hosted by North Coast Media, titled "Ep. 1: From Website to Lead Generator" was published on August 22, 2014 and runs 62 minutes.

August 22, 2014 ·62m · Landscape Live's tracks

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Summary

Chris Heiler, of Landscape Leadership, is the "Inbound Marketing Guru” of the landscape industry and will show you how to turn your existing website into a lead generation machine!He compares outdated and ineffective, lead generating methods such as the phone book (remember that big yellow thing?), unqualified referrals and random cold calling to the high quality leads that you can develop from inbound marketing.Chris will show you how to combine social media, content marketing and search marketing into an integrated and measurable campaign that will help you sell more work.Chris Heiler is the founder and president of Landscape Leadership, an inbound marketing agency that combines social media, content marketing, and search marketing into integrated and measurable campaigns for green industry clients ranging from landscape design/build firms and landscape management companies to garden centers, growers and specialty manufacturers.Chris regularly speaks at green industry events across the country, writes for industry publications, and is an active member of the Professional Landcare Network (PLANET) as a “consultant member”.Before founding Landscape Leadership, Chris spent seven years creating some of the most beautiful gardens in west Michigan as principle of Fountainhead Gardens. Prior to that, Chris worked for numerous companies within the green industry and graduated from Michigan State University with a bachelors degree in horticulture and landscape design. He now lives in Austin, TX.

Episode Description

Chris Heiler, of Landscape Leadership, is the "Inbound Marketing Guru” of the landscape industry and will show you how to turn your existing website into a lead generation machine!

He compares outdated and ineffective, lead generating methods such as the phone book (remember that big yellow thing?), unqualified referrals and random cold calling to the high quality leads that you can develop from inbound marketing.

Chris will show you how to combine social media, content marketing and search marketing into an integrated and measurable campaign that will help you sell more work.

Chris Heiler is the founder and president of Landscape Leadership, an inbound marketing agency that combines social media, content marketing, and search marketing into integrated and measurable campaigns for green industry clients ranging from landscape design/build firms and landscape management companies to garden centers, growers and specialty manufacturers.Chris regularly speaks at green industry events across the country, writes for industry publications, and is an active member of the Professional Landcare Network (PLANET) as a “consultant member”.

Before founding Landscape Leadership, Chris spent seven years creating some of the most beautiful gardens in west Michigan as principle of Fountainhead Gardens. Prior to that, Chris worked for numerous companies within the green industry and graduated from Michigan State University with a bachelors degree in horticulture and landscape design. He now lives in Austin, TX.