Ep. 1 - Judy Chevalier and Dina Mayzlin on Online Reviews

from How I Wrote This · host Brett Gordon and Karen Winterich

In the first episode, Brett speaks with Dina Mayzlin and Judy Chevalier to talk about their 2006 JMR paper, “The Effect of Word of Mouth on Sales: Online Book Reviews.” You’ll hear how a seemingly innocuous post-seminar question turned into this successful collaboration, which eventually landed them the 2011 O’Dell Award for making a significant long-term contribution to marketing.

Episode metadata supplied by the publisher feed · Published Aug 7, 2023

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Ep. 1 - Judy Chevalier and Dina Mayzlin on Online Reviews

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