Ep. 1: "Marketing to Millennials"

from IBM Customer Experience Analytics Hosted by IBM Customer Experience Analytics

This episode features guest experts Wes Gay (@wesgay) and Samantha Klein (@samjoyk) to discuss how organizations are marketing to Millennials - what is working and what does not work. Topics: 4:11 - Introduction to today's topic and overview of IBM Customer Experience Analytics 6:55 - Discussion by all on use cases of success by organizations today 13:20 - What are 3 things that apply globally across generations 15:10 - Sam asks the Twitter universe for help 21:50 - 360 degree feedback in customer experience and workplace 23:00 - Virgin Media example 23:50 - 60 seconds (perhaps a little longer) on social platforms for marketing - Pinterest, Snapchat and Virtual Reality

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Ep. 1: "Marketing to Millennials"

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How long is this episode of IBM Customer Experience Analytics?

This episode is 35 minutes long.

When was this IBM Customer Experience Analytics episode published?

This episode was published on July 13, 2016.

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