Ep. 1 | Product Management Through Storytelling & Empathy (feat. Diego Granados)

Typically, people think of a product manager as a mini-CEO or that they’re in the middle of customers, technology and business, but the role of a product manager depends on many factors, such as the size of the company and what the product is that they’re helping to produce. Their job isn’t to boss people around, but rather influence them via data-driven communication and empathy. Product managers are storytellers. It is their job to set the team vision, strategy, create backlogs and roadmaps and communicate with many different people within and outside of the company. Product managers must be willing to deal with ambiguity, work cross-functionally, live with influence, communicate, be data-driven and place the customer as their number one priority. Product managers are the connection between all the different parties that come together to solve the customer’s problem. It takes confidence, empathy, and most of all, practice. In this episode, we sit down with product manager, Diego Granados and discuss product management through topics such as core skillsets, influence-based communication, prioritization, challenges and advice. Our Speaker: Diego Granados Although he enjoys testing out new Xbox features as a part of his job at Microsoft, Diego Granados doesn’t play games when it comes to product management. Originally from Mexico City, Diego graduated with an MBA from Duke University. He has several years of experience working as a product manager at Cisco and now Microsoft where he primarily works with machine-learning models. We’re proud to introduce Diego Granados. To connect with Diego, search for him on YouTube under "PM Diego Granados". Support this podcast: https://anchor.fm/theagilecoach/support