Rotten · Michael Fisher on Cease & Desist Letters, TikTok Shop Success, & Executive Coaching

Michael Fisher, founder/CEO, built Rotten from his kitchen with zero food science background, a 90s gross-out aesthetic, and a belief that better-for-you candy shouldn't have to look the part.In this conversation, we get into what it felt like to receive a cease and desist from Ferrara, makers of Nerds, before a product even launched, how $200K worth of sticky, off-spec gummy worms became a TikTok campaign, and why Michael calls his executive coach "therapy, except you just talk about work."We also talk about the mental game of building, protecting your physical health when the business is consuming everything, and what it means to grow a brand in a way that lasts.Read takeaways from this episode here.+Find Rotten: www.eatrotten.comMore about Lucas: www.lucasballasy.com++The Long Aisle is hosted by Lucas Ballasy, CEO of Barrel, a digital agency for CPG brands. Each episode goes behind the scenes with a founder or operator building for the long haul — how they think, how they live, and what keeps them going. Learn more at ⁠www.thelongaisle.com⁠.