EPISODE · Nov 18, 2020 · 27 MIN
Ep. 1: Setting Advocacy Goals (feat. Molly Daniels)
from How to Win a Campaign · host Molly Daniels, Joe Fuld, Martín Diego Garcia, The Campaign Workshop, TCW
Setting goals may seem like an easy task, but it’s easy to make them too broad, too specific, or too ambitious. Tune in to this first full episode of S2 to learn how your organization should be thinking about goals. Joe and Martín will explain primary vs. secondary goals and the importance of having both long-term and short-term goals. Martín chats with former Chief Advocacy Officer of the American Cancer Society Cancer Action Network Molly Daniels to better understand how goals should fit into your organization’s planning and partnerships. Molly shares with us how she leveraged one of the largest advocacy networks in the country and talks about her brief stint in the rock and roll business.Connect with us!If you have campaign questions or want to learn more, reach out to us using the contact information below.The Campaign Workshop: Twitter: @cmpwrkshpInstagram: @TheCampaignWorkshopEmail: [email protected] FuldTwitter: @joefuldInstagram: @joefuldMartín Diego GarciaTwitter: @gmartindiegoInstagram: @gmartindiegoPresented by The Campaign Workshop
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What this episode covers
Winning advocacy campaigns have clear goals. In this episode, Joe and Martín kick off S2 by breaking down why you need to set goals, the differences between primary and secondary goals, and how to set strategic goals for your advocacy work. Former Chief Advocacy Officer of the American Cancer Society Cancer Action Network Molly Daniels discusses who you need to get buy-in from and how you can leverage smaller successes to set your campaign up for bigger wins.
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Ep. 1: Setting Advocacy Goals (feat. Molly Daniels)
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