Ep 1: Solo Episode: Stop Building Audiences, Start Building Movements

from The Beauty Sessions · host Sophie Blowfield

In this debut solo episode of The Beauty Sessions, Sophie Blowfield gets real about the #1 mistake every beauty brand is making right now - and why it's costing them millions in missed opportunities. Drawing from over 15 years as the go-to marketing and social strategist behind explosive growth for brands including: Charlotte Tilbury, 111SKIN, and Hourglass, Sophie opens up about the fundamental difference between building audiences versus building communities.Tune in to discover the strategic insights and practical frameworks that will help you stop chasing vanity metrics, start building movements, and transform your approach to community building in the beauty industry.I hope you enjoy!Work with Sophie Blowfield ⁠here⁠Follow The Beauty Sessions on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Sophie Blowfield on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠Follow Sophie Blowfield on ⁠LinkedIn⁠

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How long is this episode of The Beauty Sessions?

This episode is 8 minutes long.

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This episode was published on July 29, 2025.

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