Ep#1 Start-Ups, Scale-Ups and Grown-Ups

What this episode covers

Start-Ups are the focus of this first episode. We discuss the degree to which marketing and brand are factors in creating growth at this early stage. And about the importance of partnerships and product/market fit. Guests are Kathryn Winokur of Hally Hair, Imme Ermgassen of Botivo drinks and Jessica Klimczak, formerly of Entain. Thanks to Tracksuit for sponsoring this three episode series. Info at gotracksuit.com.

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Frequently Asked Questions

How long is this episode of On Strategy Showcase?

This episode is 41 minutes long.

When was this On Strategy Showcase episode published?

This episode was published on February 20, 2024.

What is this episode about?

Start-Ups are the focus of this first episode. We discuss the degree to which marketing and brand are factors in creating growth at this early stage. And about the importance of partnerships and product/market fit. Guests are Kathryn Winokur of...

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