ep 1: unboxing Saie Beauty's sustainability & business success

this episode unpacks the reasons behind how Saie Beauty is a prime example of what it takes to be a VERY successful sustainable business. the episode ranges from influencer katie fang to carbon offsetting so there is something for everyone ;) we unpack their strong sustainability credentials which is at the core of the business but not their social media??? we see whether my 3 pillar foundation theory works to explain their successes. Saie's Sustainability Report 2023: https://cdn.shopify.com/s/files/1/0272/1982/0604/files/Saie_2023_SustainabilityReport.pdf?v=1727054622