Sustainable is the New Black

in this episode I talk about whether this acquisition can be an indicator to rise of cruelty free beauty industryalso, where either of the brands will take tips from each other i.e. will elf make rhode audit their factories?will rhode change at all under new management?

in this episode we unpack how odd muse - an accessible luxury brand took down their slow fashion claims after public outrage over their use of polyester & factory transparencyi discuss what it means to actually be a slow fashion brand and where they went wrong but I also acknowledge the disproportionate scrutiny female founders face online especially with regards to sustainability disputes *disclaimer no hate here! just a good case study to analyse the the what is takes to be a slow fashion brand AND how to deal with green washing allegations!

Turns out while suncream is protecting our skin it is DESTROYING the coral's DNA and rejects the algae that feeds them and loses their beautiful colourI host my first interview with Carl the Coral to hear exactly what happens to them and how Coral can combat climate change and so making the small change to MINERAL suncream can literally SAVE THEM I will also talk about Grüüm the most affordable UK based brand that focuses on mineral suncream and talk more about the other cool initiatives their company does!

in this ep i look into all things sustainable at LUSH- why you don't NEED to test on animals- lush's susty naked range - fresh is the new sustainable - why supplier relationships matter- customer experience is the BEST environmental practiceALSO- PR cases e.g. sustainable, comedic & supportive - quality of product is so good it doesn't need plastic ps LUSH isn't 100% vegan!! but they're still sustainable, i'll tell you how on the pod xoxo

in this ep i discover how sustainability can successfully be woven between brand and product/experience in the hospitality industry the six senses hotel has successfully managed this across 26 hotels over 4 continents we look into their environmental & social impact through the chain's sustainability fund - 0.5% of revenuesadditionally their sustainable experiences and hotel/villa room amenities i.e. sustainable bathrooms, organic mattress & robes

this episode looks into candy kitten's business success! having a brand manifesto of "no nasties. all good" they position their brand to be transparently sustainable by not using ingredients that are toxic to the environment or to its' consumer!being the first corp b certified sweet brand in the uk suggests they are certifiably doing the right thing!no palm oil, plant based, and carbon neutral are also other strong indicators!last year they turned over £9 million suggesting that a brand that positions themselves as sustainable can still be VERY profitable! as always we look into their:- sustainability - branding - product quality sustainability is woven into every aspect of these pillars demonstrating that you can position sustainability at the heart of your business and still be successful!give it a listen to find out how!

this episode unpacks the reasons behind how Saie Beauty is a prime example of what it takes to be a VERY successful sustainable business. the episode ranges from influencer katie fang to carbon offsetting so there is something for everyone ;) we unpack their strong sustainability credentials which is at the core of the business but not their social media??? we see whether my 3 pillar foundation theory works to explain their successes. Saie's Sustainability Report 2023: https://cdn.shopify.com/s/files/1/0272/1982/0604/files/Saie_2023_SustainabilityReport.pdf?v=1727054622