Ep. 1 - Unlock Your Marketing Potential: An Introduction to the GUIDE™ Marketing Framework

🎙️ Episode 1: Why Your Marketing Isn’t Working (And What to Do About It)Welcome to the first episode of the Growth-Minded Marketing Podcast! Hosts Steve Phipps and AnnieLaurie Walters kick things off by tackling a challenge many B2B business leaders face: marketing that feels scattered, unclear, or ineffective.They introduce the GUIDE™ Marketing Framework—a five-part approach designed to bring clarity, focus, and real results to your marketing efforts. Whether you're a CEO or a marketing lead, this episode lays the groundwork for aligning your marketing with your business goals and building trust with the right audience.You’ll learn:Why marketing often feels like it’s not workingHow to align marketing with your business strategyThe role content plays in educating and earning trustWhy sales and marketing need to be on the same page👉 Take the free B2B Marketing Assessment at wayfindmarketing.com to see where your strategy is strong—and where it needs work.GUIDE™ Framework Highlights: 00:00 – The Marketing Struggle Most Businesses Face 00:34 – Welcome to the Growth-Minded Marketing Podcast 01:20 – Why Marketing Often Misses the Mark 02:57 – The GUIDE™ Framework at a Glance 05:04 – G: Generate Your Strategy and Story 08:20 – U: Upgrade Your Online Presence 12:12 – I: Inform with Content 17:25 – D: Develop and Execute a Sales Plan 22:11 – E: Evaluate and Adjust 24:12 – Final Thoughts + What’s Coming Next🔗 Links & Resources from This EpisodeTake the free GUIDE™ Marketing Assessment: wayfindmarketing.com/b2b-marketing-assessmentLearn more about the GUIDE™ Framework: wayfindmarketing.com/b2b-marketing-framework/Wayfind Marketing Learning Center: https://wayfindmarketing.com/learning-center/ Blog: What We Mean by Strategy First Marketing (And Why It Matters)Blog: What Is the Big 5? Your Foolproof B2B Content Marketing StrategyConnect with us on LinkedIn:Steve PhippsAnnie Laurie Walters