Ep. 10 | Back to School: What Marketing ACTUALLY Is | What Marketing Does | How to Measure Marketing | Clearing Up The Issue with ROI Once and For All | Essential Learning for Newcomers to Marketing

This episode covers foundational things I didn't know for much of my career. By the end, you'll be ahead of most marketers; I guarantee it. Expect to hear: What Marketing Is What Marketing Does Why Marketing Does It How Marketing is Measured + a final (what really should be) nail in the coffin on the ROI conversation. Connect: https://www.linkedin.com/in/braeden-matson/ https://www.storybookmarketing.io/ Come be a guest! DM me on LI.