[EP. 10] BTW with BlackTruck - Shopify Analytics Outages & The Future of Marketing Attribution

In this episode of BTW w/ BTM we're discussing a …

An episode of the The Redirect Podcast - SEO & SEM News & Discussions podcast, hosted by BlackTruck Media + Marketing, titled "[EP. 10] BTW with BlackTruck - Shopify Analytics Outages & The Future of Marketing Attribution" was published on November 17, 2023 and runs 10 minutes.

November 17, 2023 ·10m · The Redirect Podcast - SEO & SEM News & Discussions

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Summary

In this episode of BTW w/ BTM we're discussing a shake-up in the Shopify ecosystem, specifically as it pertains to store analytics and those operating in European markets. On November 1st there was an unexpected and poorly communicated policy update on customer data collection. We're unpacking what happened, the impact, discussions on transparency and future proofing attribution of marketing strategies.

Episode Description

In this episode of BTW w/ BTM we're discussing a shake-up in the Shopify ecosystem, specifically as it pertains to store analytics and those operating in European markets. On November 1st there was an unexpected and poorly communicated policy update on customer data collection. We're unpacking what happened, the impact, discussions on transparency and future proofing attribution of marketing strategies.

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