EP 10 - Charlotte Davis - Using Plain Language in the Jargon-Filled Legal World To Speak Effectively To Clients

Charlotte Davis is the founder of Verve Communications. She has over 20 years' experience in strategic communications leadership roles in both the private and not-for-profit sectors. She was previously Director of Communications at engineering firm Parsons Brinckerhoff Halsall Inc. (now part of WSP), and before that, a Director of Business Development at Borden Ladner Gervais LLP, one of Canada's largest law firms.On todays episode we discuss..- How clear/plain language builds trust and expertise- Active voice vs. passive voice- Understanding the importance of tone in contracts and correspondence