Ep 10. Comefruta y productos de temporada. Entrevista a Jose Luis Montesino.

from Ecosistema Ecommerce · host Javier López Rodríguez

En la entrevista de hoy conocemos el proyecto de Comefruta.es, un ecommerce de frutas y verduras que fue creado por Jose Luis Montesino hace más de 10 años. Conoceremos los inicios, cómo se le ocurrió la idea del proyecto y la dificultad para compaginarlo con un puesto directivo en Telefónica. Hablamos sobre las dificultades que supone crear una tienda online con productos que son de temporada y que tienen un ciclo de vida muy corto, con lo que la agilidad en los procesos operativos fue clave hasta que alcanzó la rentabilidad. Conversamos también sobre las particularidades de su modelo de negocio y las métricas que más se fija para poder ver la salud de su tienda online. Jose Luis nos cuenta como ha sido su crecimiento durante los últimos años, paso a paso y con cabeza, con el foco en la sostenibilidad. Y descubriremos los problemas que tuvo Comefruta.es durante la pandemia, donde mayor ingreso no significa siempre mayor rentabilidad. Web: https://ecosistemaecommerce.com/ Linkedin: https://www.linkedin.com/in/javierlopezrod/ Facebook: https://www.facebook.com/ecosistemaecommerce Twitter: https://twitter.com/ecosistemaecomm Youtube: https://www.youtube.com/channel/UCE2zroaDzTVZRwNOh5Ma9cg

Episode metadata supplied by the publisher feed · Published Jan 27, 2023

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Ep 10. Comefruta y productos de temporada. Entrevista a Jose Luis Montesino.

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