Ep. 10 - Communities at the Core: Multifamily Tech, Strategy, and Staying Ahead-with Susan Gerock

Nadine and Ryan sit down with Susan Gerock, CIO of Elme Communities and one of the most respected voices in multifamily tech, to cut through the noise and get real about what’s actually moving the needle in real estate technology. From the one tech investment smaller firms can’t afford to skip to how applying a hospitality mindset to multifamily is reshaping the industry, Susan brings sharp insights and hard-earned lessons on aligning innovation with strategy. She also tackles cybersecurity risks, marketing tech madness, and the biggest mistakes in tech adoption (so you don’t have to learn the hard way)—plus, she shares what happens when a tech rollout goes sideways, and how to course-correct like a pro. Plus, we explore her passion for diversity and inclusion in real estate through initiatives like Real Talk and her work with 826DC. Smart insights, candid takes, and a few laughs along the way—don’t miss this one. Show Notes: 0:10: Intro / February’s all about the birthdays 5:20: The latest on multifamily 7:10: Introducing Susan Gerock8:03: Susan’s career journey14;24: What is Susan’s favorite asset class?15:07: The role of CIO and aligning real estate tech with a company’s goals 18:39: Leveraging tech to enhance tenant experience and retention 21:43: Hospitality driving the multifamily experience23:53: The state of marketing tech within multifamily 31:07: Common mistakes in tech rollouts34:36: Tech implementation gone wrong38:55: Tech recommendations for smaller CRE companies 43:55: Are we doing enough to protect our data?50:22: Biggest CRE data blind spot54:17: Susan’s vote for the one to watch real estate tech59:20: Susan’s involvement in RealTalk and 826DC1:07:56: How does Susan “unplug”