EPISODE · Apr 17, 2026 · 41 MIN
Ep 10: Glam, Grind & Game Day—built for the girls who do it all with FORTA
from Behind The Sequins
Y'all, this episode is for every girl who's ever sweated off her makeup and thought — there has to be a better way. I sat down with the co-founders of FORTA Cosmetics, WNBA star Lexi Hull @lexiehull and entrepreneur Sara Guller @sarahguller, and honestly? This conversation had me ready to go start a business with my best friend immediately. We get into what it's really like behind the scenes of the WNBA, what it means to thrive in rooms that weren't built for you, and how these two Stanford roommates turned a shared frustration into a full-on performance beauty brand. Spoiler: we also talk Coachella, the Masters, and yes — two-stepping in Nashville. Come for the beauty, stay for the real talk — this one's for the girl who doesn't fit in just one box.Give @fortacosmetics a follow and try it out yourself! https://fortacosmetics.com/ https://www.goodles.com/ :)
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Ep 10: Glam, Grind & Game Day—built for the girls who do it all with FORTA
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