Ep 10: Henry Gill - PPC Advertising, An Essential Strategy For eCommerce Success

Henry Gill is the Head of PPC at eComOne. He has spent years in the Google Ads interface and worked on accounts that generate millions in revenue. He spends all day, every day, delivering campaigns that generate results.  He has a strong passion for automation using scripts and creates processes for effective bid changes. He has created Display, Search, Shopping, Social and Video campaigns which transformed his accounts. He knows what is working right now.  In this podcast Henry shares which PPC channel is delivering the best results in his accounts, Facebook Shops, how PPC is changing, the power of scripts in transforming a PPC account, keyword sculpting and what practices are working right now. He shares his opinion on the change in buying habits, his routines for effective account management, the top 3 features everyone needs to analyse in their PPC accounts and the best remarketing audience. He discusses the latest Google Shopping announcement, free listings and what this really means.