Ep. 10: Higher Ed Retargeting Campaigns: Audiences, Content, and Conversion Rate Optimization

Your website is getting qualified website traffic every single day. But how many of those prospective students are converting to leads or even further down the funnel? In this episode of The Pivot, we walk through how you can collect that audience for retargeting, how you can measure success, and what you can do to increase conversions on a landing page.  This episode is brought to you by our friends at DD Agency:DD Agency is a higher ed-specific marketing technology agency that has conducted countless SEO Audits for colleges and universities across the country. In these audits, they detail where you currently rank, what you could be ranking for, exactly how copy should be tweaked on website pages, and much more. If this sounds like something you could benefit from, give those folks a ping and be sure to mention that Enrollify sent you to claim a 10% discount on any of their SEO offerings. Head on over to enrollify.org/ddaseo, or simply follow the link in the show notes below…that will guarantee you get a 10% discount off of your audit.  About The Enrollify Podcast NetworkThe Pivot is a part of the Enrollify Podcast Network.  If you like this podcast, chances are you’ll like other Enrollify shows too!  Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam-packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Jeremy Tiers, Zach Busekrus, Jaime Hunt, Corynn Myers, Jamie Gleason, and many more. Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours!