EP 10: Labor Lounge LIVE at the New Jersey Women Business Leaders Forum

In this special episode, Labor Lounge Podcast goes LIVE from the 11th Annual Women Business Leaders Forum by NJBIA. Anthony and Cyndie are joined by powerhouse podcast producers Carey Balogh and Lauren Sleeman of Brand Groupies for a behind-the-scenes look at how the podcast is made - and why podcasting is a powerful tool for brand visibility, business development, and executive thought leadership.https://eascarpenters.org/https://cctmarketing.org/https://brandgroupies.com/00:00 – Opening welcome to the Labor Lounge LIVE session 01:26 – Cyndie introduces the hosts and Brand Groupies team 02:43 – Anthony promotes upcoming podcast guests and platforms 03:54 – Carey shares how Brand Groupies podcast began 05:25 – Lauren explains why podcasting is the new PR 06:31 – Cyndie describes how she met Brand Groupies and started the show 08:33 – Anthony talks about challenges and benefits of launching a podcast 09:53 – Lauren explains how Brand Groupies handles production for clients 11:07 – Carey emphasizes consistency and social media amplification 12:51 – Lauren reveals the “dirty little secret” of podcast guesting 14:09 – Cyndie and Anthony share what recording days are like 16:05 – Advice for anyone considering starting a podcast 17:35 – Brand Groupies’ success stories and podcast performance 18:49 – Audience Q&A: cost, ROI, and marketing benefits 25:23 – Closing discussion on using podcasts to grow your brand