Ep. 10 Media, Pro-Teams and the Future of Broadcasting with Ryan Sederquist

In this episode of the Race Ready Podcast, Andy Newell and Brian Halligan dive into the world of Nordic sports broadcasting with guest Ryan Sederquist—voice of U.S. Ski and Snowboard Live, host of the Seder Skier Podcast, and longtime storyteller of endurance sport. They start with updates from their respective summer training camps, sharing practical insights into combi workouts, double-pole intervals, and the developmental goals behind junior camps in Park City and Bozeman.As Ryan joins the conversation, the episode takes a deep dive into how he became a voice of cross-country skiing—from childhood tape recorder broadcasts to commentating Holmenkollen 50Ks. His journey through coaching, sports journalism, and distance running reflects a deep love for sport, storytelling, and the community that surrounds them. His anecdotes bring to life the passion and hustle behind the microphone and the keyboard.The trio then explores the current state and future of ski racing media. They critique outdated broadcast formats, the lack of data integration, and missed storytelling opportunities—and propose bold solutions to elevate the viewer experience. From the potential of drone footage and real-time heart rate data to athlete press conferences and FIS-owned streaming platforms, this episode is both a behind-the-scenes exposé and a vision for the future of Nordic sport.