Ep 10 - Small Business Marketing 101 - What Is Your Marketing Mix?

Welcome back to another episode of the Marketing and the Margins podcast, where we talk about the how-to of marketing your business while also running your business and living your life!So you know you need to start doing some more strategic marketing for your business but you're not sure where to start...No problem! Start here!In this episode I lay out how to create your marketing mix.What is your Marketing Mix?It's the basic marketing strategies and info you need to begin crafting messaging and creating content to promote your business and reach your dream audience. The Marketing Mix breakdown...Step 1 - Get to know your audience so so well. Know what their needs & desires are AND where they spend their time online. (This will help you plan where to create content and focus your efforts)Step 2 - Based on the info you gather about your dream audience, what content do you need to focus on? Is it content you already feel confident creating? Is it content and platforms that you need to spend some time learning?Step 3 - Be ready to be flexible as your business evolves and your audience grows! Marketing is an art, not a science, so be in a learning & growth mindset always. Use this is a solid jumping off point for planning and refining your marketing strategy! 🔗 Connect with Katie:TikTok - @katiekastnermarketingInstagram - @katiemkmarketingBlog - www.katiekastner.com 👉 Follow The Marketing and the Margins Podcast for more tips on marketing, mindset, and mastering the balance of life as an entrepreneur.And if you found value in this episode, please consider sharing it with other entrepreneurs who could benefit from these insights!  This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit kitwithkatie.substack.com